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Why Europe’s Luxury Fashion Is Leaning Into American Sportswear

Imeh JacksonOct 15, 2025129 views

Fashion houses in Paris and Milan are integrating sportswear elements into luxury fashion — a trend blending comfort with high style.

Why Europe’s Luxury Fashion Is Leaning Into American Sportswear

Big European luxury brands are increasingly incorporating American sportswear aesthetics into their collections. Polos, windbreakers, sporty blazers, and performance fabrics are showing up in runway shows in Paris and Milan.

What’s driving the shift? A few factors:

  • younger consumers wanting fashion that is both stylish and practical;

  • athleisure’s mainstreaming into luxury;

  • heritage/traditional fashion houses wanting to stay relevant.

The result: hybrid styles that mix polished tailoring with sporty fabrics, luxury with utility. Think elevated track pants, performance outerwear styled for formal settings, sneakers under suits. It’s fashion that looks like it could go from a meeting to a morning jog.

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FashionStyleTrendsBusiness

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Imeh Jackson

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