Whole Foods Market’s 2026 trend report points to three major shifts: fiber-rich foods, the embrace of high-quality frozen meals, and traditional fats returning to gourmet staples.
Why these trends?
Fiber: More awareness of gut health is leading people to seek snacks and meals packed with legumes, whole grains, seeds, and prebiotic fibers.
Frozen meals: For convenience without compromising on nutrition — premium frozen entrees with clean ingredients, global flavors, and chef-inspired recipes.
Fats: After decades of being viewed warily, good fats (e.g. tallow, clarified butter, coconut oil) are being revalued, especially for cooking flavor and metabolic health.
Consumers and food brands are responding: expect frozen food lines that taste more like restaurant food, snacks with fibre profiles front and center, and healthier fat sources being promoted in recipes and product labels.
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